It is hard to tell whether Mini is just coming up with a lot of variants or whether they are expanding their models at the moment. It seems like they are replacing their second generation with a third but also adding in new additions at the same time.
This particular vehicle pictures is a five door version of the hatchback. However, thoughts that it could be replacing the Clubman could be quashed by the fact that there is one next to it in the picture. The Clubman looks to be a new one with a longer wider look which would give it a lot more space inside. The new hatchback seems to just be the three door hatch with an extra set of full doors.
There is a lot of swirly camouflage on the cars though and so it can be hard to see exactly what is going on as it can make your eyes go rather funny!