The new photos of the 2015 Mazda 3 do look a little confusing at first glance. With such a lot of camouflage, it can be difficult to tell that it is actually that car at all. However there are a few giveaways such as the hood, roofline and A-pillar which tie up to the picture that was released in the autumn of the car. The facia is completely obscured but there is a grille visible which interestingly, although very recognisable is very different to the smiley grille of the current car. The haunches and wheel arches are also very typically of the Mazda Kodo design.
It has been explained that this car will be built in Mexico and this will help the profit margins which are often effected by building the cars in Japan due to the currency imbalances between the country it is made and its North American sales market. This 3 is the bestselling car in the Mazda range and appeals to several different markets. There are the young families who want to save money as well as boy racers and those who just want a practical car that is not too boring! They therefore have a selection of market sectors to keep happy and they need to make sure that they have a profitable car so that they can benefit from this.
There has been nothing official released with regards to the platform and there have been different rumours about it. It was firstly felt that it would use the CX-5’s architecture but then there was speculation as to whether it might be the C1 platform used by the current 3. This would make financial sense especially as they did a similar thing in the Mazda 4 by changing the existing platform there. But they will need to consider the weight and want that to be as low as possible and the stiffness of the chassis, which may not be possible without a new design.
It is expected that the volume capacity will not differ very much. They may add a 2.5 litre to the range to give a 184-hp boost which has already been added to the CX-5 and 6 ranges. It is also possible there will be 2.2 litre turbo-diesel but it is not that likely. There is likely to be manual and automatic options and there is not yet any news about a MazdaSpeed 3 but that is a distinct possibility.
The car will arrive on the market to compete with the Honda civic, Ford Focus, Toyota Corolla, Chevrolet Cruze, Hyundai Elantra and Volkswagen Golf. It is expected that it will launch at the end of the year or the beginning of next year. The price is currently $17,495 for a base model and because of the stiff competition in this market sector, it is expected that it will not differ from this very much, maybe with just a small increase.