AEV (American Expedition Vehicles) has been doing this for years to JKs. They call them Brutes. This would take some of the wind out of AEVs sails, but I don’t imagine they were moving a lot of jeeps at nearly six figures a piece. But AEV had the good sense to offer the hemi in their nearly 3 ton truck. If they insist on powering this nearly full size truck with a 3.8 liter mini van engine, it will be the suck.
The coolest concept…that no one will ever actually buy. For it to sell, it must be priced below the more refined offerings such as the Tacoma, Frontier, Colorado. It won’t be so it’ll sit on the dealer lots. Too bad because I’d love to own one, but I feel the novelty would wear off quickly.
It will sell, it’s a Jeep. Even the compass and patriot sell like hotcakes. Jeep people are loyal and are looking forward to the pickup. It may even bring in more customers to the brand. Either way it will be an excellent addition the Jeep brand. I will be looking to trade in my 15 JKU on a new JLU. Like I have said before, the only reason FCA is still alive is because of Jeep.